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by Joey Batchelor



“You cannot afford to wait for perfect conditions. Goal setting is often a matter of balancing timing against available resources. Opportunities are often lost while waiting for perfect conditions.
timinggraphic1Opportunities are often lost while waiting for perfect conditions.

If I had a dollar for each time over the years that someone told me “the timing isn’t right”, well I would be a wealthy man. There is no such thing as “the right time”. This is simply another way of saying “not now”. When unique opportunities present themselves then that is “the time” to capitalize on them, or miss out on them. Such is the case with our expansion efforts in the Mid-Atlantic region. There is no doubt that one could make the argument that the “timing wasn’t right” for any number of reasons and we could have just opted to take the safe route, opening 1 or 2 new offices a year, not putting stress on our resources and ourselves. If we would have chosen the safe route we would not be able to capitalize on the market opportunities that exist today and we would be kicking ourselves 5 years from now as we looked back at this time. Some opportunities are truly unique in that they may only come around once in a lifetime. To truly recognize these kinds of opportunities, you need to fully understand the marketplace, current customer needs, the competitive landscape and any unique currents that may be pushing or pulling, and finally you must understand what your own organization’s strengths are weaknesses are and how you can leverage resources in order to take advantage of these unique opportunities when they arise.

Our strengths, our people, are our competitive advantage in this situation and we are doing all that we can in order to take advantage of this very unique opportunity to double the size of our business in a relatively short period of time. Most of us will never see this kind of opportunity again. Is it hard? Yes. Is it stressful? Yes. Will we be successful? Hell Yes. I can’t tell you how many calls and emails I have received from industry peers over the last several months asking me if “I was crazy or just liked being miserable”. You see, most others in our industry are satisfied with maintaining their businesses at a level that provide them a comfortable living, but at the same time don’t create too much stress in their lives. These are lifestyle businesses. These people are not innovators. We are innovators in that we are seeking to disrupt the industry and go against the industry-grain in an effort to build something truly different that will be here for many years to come. When I read these emails and listen to voicemails from industry peers asking me if I am nuts, I often reflect on another quote that I’ve leaned on many times:

“When you innovate, you’ve got to be prepared for everyone telling you that you are nuts.” – Larry Ellison, Co-Founder of Oracle

We are doing some great things that most people in our industry don’t have the resources, the talent or the stomach to do. We are taking calculated risks that we believe will reward the company for many years to come. I realize that this is not easy and that there are many people in this organization working very hard to make things happen. Are we doing everything “exactly” the perfect way? NO. Do we have every answer for every problem we might encounter? NO. Will we ever be 100% ready for the kind of growth we are having or to perfectly take advantage of every opportunity that we encounter at the right time? NO. But, we are resourceful, we have the brightest people in the industry, we have brought in additional expertise in the areas that we are growing and we are investing in more tools to help us manage our business as we scale growth. We are very good at adjusting when and where we need to in order to get it right. I will end by sharing one last quote that I have written down in several places around our corporate office:

“It is better to do something imperfectly than to do nothing flawlessly.” – Robert Schuller

As we continue to pursue our goals and we push forward to build this business, I ask that you all remember these few quotes and that you use them when you have doubt about yourself or the company initiatives. We aren’t sitting still watching to see what happens next. We are doing great things. We are doing things that very few in our industry have ever done. You should all be very proud of our successes and very excited about the future.


Are we nuts? Maybe, just a little.


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